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Order Description
Structure
1. Executive summary (1 page)
2. Company background (not more than one page)
3. Situation analysis (2-3 pages)
– Swot
– Pestel
– Target audience/segmention ( students university)
4. Objective (not more than 1 page)
-SMART
5. Campaign strategy***** (approx. 11 pages)
– Key strategic approach
– Marketing communication tools
– Action plan** (very important)
– Gantt chart
6. Media strategy***** (2 pages)
– Media objective
– Media selection
7. Message strategy (3 pages)
– Message objective
– Big idea
– Message design
8. Budget allocation & Financial (2 pages)