+1 (218) 451-4151 info@writersnest.org

With reference to your own research, to what extent do you think that adopting a localisation strategy is essential for the successful achievement of the aims and objectives for Multinational Companies? Justify your view.
Background info:
Localisation is a key tool that all successful Multi-National Corporations (MNCs) use. Businesses that wish to enter multinational/ international markets (including those in Britain, China, Europe, USA etc), must carefully consider the value of implementing a localisation strategy. Do the rewards of a successful localisation strategy outweigh the risks and costs of an unsuccessful localisation strategy?
Your task:
1)Decide and research on 2 contrasting companies that have use or are currently using a localisation strategy. What did they do? How did they do it? Why did they do it? What was the impact of the strategy on the business’s competitiveness and profitability?
2)Produce a 1500- 2500 word essay which answers the above title question, using the framework below:
•Introduction- definition of localisation strategy and over view summary
•Arguments for MNCs adopting a localisation strategy- Make reference to your research examples and analyse their actions and consequences.
•Arguments against MNCs adopting a localisation strategy- Make reference to your research examples and analyse their actions and consequences.
•Conclusion- Justified opinion relation to the essay title question, recommendations on how to implement a successful localisation strategy (if relevant) and consideration of 2-4 other factors (internal and/or external) that will influence the success of a MNC in a multi-national market.
 
For a custom paper on the above topic or any other topic, place your order now!
What Awaits you:
• On-time delivery guarantee
• Masters and PhD-level writers
• Automatic plagiarism check
• 100% Privacy and Confidentiality
• High Quality custom-written papers
 
 ,Adopting a localisation strategy