Using the Internet, locate an advertisement for either a food or beverage product. Explain, in a memo to your marketing team, the ad’s objective and critique its effectiveness in targeting a specific market. The purpose of this memo is to provide your marketing team with examples to help in its marketing development for the company’s new beverage. Attach a copy of the ad with your memo.
In a memo of 4–6 pages to your marketing team, describe an ad’s objective and critique its effectiveness in targeting a specific market (use the Internet to locate an advertisement for either a food or beverage product). Answer the following questions in your presentation:
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