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Typically, your essay should have (a) an executive summary (b) Introduction (c) literature review of research methodologies (d) discussion, analysis and evaluation of different research methodological approaches (e) findings and what you have learnt from this assignment (f) references (Harvard Referencing System). In this assignment, you need to demonstrate an in-depth understanding of different research methodologies including qualitative research methods, quantitative research methods, and a mixture of both. You are expected to use relevant materials from academic research books and academic journal articles (ABS ranking 3* above) in MARKETING area to support your analysis and arguments when formulating your assignment. Your analysis, discussion and evaluation should be backed with appropriate examples where necessary.
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