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Reality for most people, is what they “assume exists independently of any concept or representation”. (Grossberg, 1998:184) That’s “reality” to us, no second thought about it. Fiske says that reality “is the product of that culture’s codes”; (1987:4) meaning, that our society presents us with “a collection of material facts, that we can accurately perceive”. (Grossberg, 1998:185) The concept that the material facts have to be collected is peculiar. It implies that a negotiation between the public and reality has taken place, that someone, had to decide what was to be collected, and what was to be deserted.
It has been said that media is the most influential. The media are “perhaps the most important producers of meaning and the codes of meaning in contemporary society. (Grossberg, 1998:182) It has been said that the media either portrays reality or constructs reality. By saying that the media portrays reality would mean I agree that what the media shows is a reflection of today’s society. But by saying it constructs reality, I would be agreeing with the ‘effects model’, which assume…
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