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The company has a good presence in Australia and is now looking to expand both its retail and internet distribution networks overseas in order to continue to grow. Having already set-up branches and distribution centres in New Zealand, they believe the next phase of expansion will require them to enter more diverse and challenging environments in JAPAN in order to “GO GLOBAL”.
You are required to:
1. Perform a country research analysis for 3 of these possible markets to assess its ‘attraction’ as a possible market for global expansion.
2. Evaluate each of the markets against each other – and then make your recommendation to the company’s Board of Directors as to which one you believe will be the most beneficial – and share your reasons why.
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