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In the daily fight for the emancipation of women and the pressures and influence of advertising, women of all ages are coerced into physical and psychological self-torment trying to achieve an optimum look or image. This is something not limited to a few. One can see the work of television advertisers in high schools everyday as girls wear the same clothing, makeup and accessories as their favorite stars. They may also try to imitate models they see in teen magazines. While it is fairly obvious that such a phenomenon exists, what is not so obvious are the detrimental effects.
One question looms large. Is self-esteem affected by media? Many think it is. Morant (2000) reports on the BMA’s findings that media should take more responsibility. A report was done about body image and the media and calls for a more realistic range of body types (2000). Council Chairman Dr. Ian Bogle claimed that there is a cult of
“bodily perfection” that is perpetuated by media (2000). Recommendations include a policy regarding the use of t…
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