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Introduction
This assignment will initially describe social marketing and then indicate how corporations affect stakeholders through companies’ social marketing and responsibility. Following that, the importance and functions of corporate social responsibility (CSR) and social marketing will be demonstrated. Finally, it will explain how organizations reflect CSR and make a short conclusion to indicate the relationship between social marketing and CSR.
Social Marketing
In the past decades, the marketing environment has been changed radically. The approaches and philosophies of marketing have undergone a gigantic impact from the new social channels. Social marketing has emerged as required in the context. Kotler,P. and Zaltman,G (1971) firstly defined social marketing as “the design, implementation, and control of programs calculated to the influence the acceptability of social ideas and involving considerations of product planning, pricing, communications, distribution and marketing research”. Furthermore, that social marketing is different from traditional business marketing, w…
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