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Select a potential opportunity which could be exploited by the organisation, and justify its selection.
Generate two new product concepts, provide a clear explanation of the concept and illustrate how they are connected to the opportunity.
Evaluate the two new product concepts and recommend one new product concept for the organisation to take forward into the next stage of full screen testing. Your evaluation needs to consider factors such as fit with the strategy, technical and marketing feasibility. Please note you are not expected to undertake market research for this project. However, the evaluation needs to be substantiated using credible sources such as journal articles and reports.
Provide recommendations.
 
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