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Review the corporate strategy of AB Electrolux: found here: http://group.electrolux.com/en/category/about/As the social and demographic trends continue to evolve so do the opportunities afforded to Electrolux. The most significant demographic shift globally is the growing middle class in Asia, which includes families with incomes between US$6,000 and US$30,000. It is estimated that by 2030 there will be 3 billion more people in the global middle
In a 1000 – 1500 word essay discuss the following:Use Barney’s VRIO framework to analyze the competencies of Electrolux. Discuss whether AB Electrolux can compete with local Chinese consumer manufacturers.Identify whether Electrolux operates in a fragmented or a consolidated industry. How would its competitive strategy differ in each?Identify Porter’s four generic strategies. Discuss which of these would work best for Electrolux.What is the corporate culture of Electrolux? Discuss two distinct attributes of culture within the organization.
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