Define the research problem explicitly. Some issues include:
a. What is the background of the problem? (Provide information such as industry and client background here, critical analysis of the issue, e.g. what is happening within the industry? What is the problem facing the client? Why are consumers behaving in this way?)
b. Have there been past research (secondary data) already done that could help provide some insights into the problem?
c. Use secondary research findings: Provide a critical analysis of the findings from peer reviewed journal articles, non-peer reviewed journal articles, newspapers, internet and other sources.
d. What is the main purpose served by your current research? Spell out all the research objectives you want to achieve.
e. What are the major contributions of the research project? To whom will this research be useful? In what way?