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Purpose of the assessment
You are to evaluate and apply ethical theory to the global marketing effort of a global corporation.
Introduction to the work/Scope/Context
You work for a pharmaceutical company as a junior marketing executive. The company have grave concerns about their marketing practice and have asked you to review a recent case in the industry, namely Neurofen.
You have been asked to produce a report which could advise your business on the issues involved in ethical marketing. You may conduct secondary research only into Neurofen’s marketing activity.
Your Specific Instructions:
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Unlimited Free Revisions,Ethical Marketing and its consequences