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Public Relations in Professional Sports
“If industry is to be successful in dealing with public opinion . . . it must learn the language of the people, it must consider the study of public opinion as important as any phase of its operations. It must recognize that public opinion can be measured, and utilize the increasingly scientific methods developing today for gauging it”(Ross)
PR today, has undergone a massive restructuring and organization and is now gaining recognition worldwide. An offshoot of this is PR in sports. The sports industry in the U.S. generates $213 – $350 billion a year as revenues and is growing by the day (ESPN). Everyone tries to cash in on their benefits. Sports PR have come a long way. Today it is far more dynamic and complex. Public Relations is a very broad industry, serving a wide variety of institutions in society such as businesses, trade unions, government agencies, voluntary associations, foundations, hospitals, schools, colleges, and sports teams. Sports in the last fifty years have changed an amazing amount. It used to be just two teams playing against each other strictly for the love of the sport and for the enjoyment of the few people in attendance. As time went on and attendance and interest in professional sports grew so did the cash flow. Teams began adding more coaches as well scouts. It became obvious that a font office staff was needed to take care of the day to day operations of sports teams. In the 1940s baseball owner Bill …