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Professional sports comprise of an enormous and complex industry. Subdivided into their respective sports and leagues, individual franchises act as independent businesses. The collective goal of these businesses is to provide a product that consumers will seek to purchase. In the case of a football team, for example, the Indianapolis Colts represent a business, and football is the product that they sell. Not all football, however, is so eagerly consumed. The Arena Football League recently disbanded after 21 years of selling its brand of football. Struggling to generate revenue, its teams were forced out of business. Meanwhile, the aforementioned Colts, a subsidiary of the thriving National Football League, are selling a product of immense popularity. Officially licensed Indianapolis Colts merchandise sells in abundance, and tickets to home games at Lucas Oil Stadium are sold out so media purchase broadcast rights and bring games directly to the televisions and radios of the consumers. The Colts’ popularity generates a seemingly endless stream of revenue, establishing theirs …