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Ford paid the producers of Casino Royale, another James Bond movie, $14 million dollars to have a three-minute spot featuring Ford’s new Mondeo. Companies, brands and conglomerates are starting to branch out in their marketing and advertising techniques. This is only one example out of millions. Product placement today, throughout the media and film industry, is a new advancement in the way a company can advertise and market.
Product placement is a new tactic in advertising and marketing that allows companies to subtly integrate their products throughout new release movies and hit television shows. Compared to boring, old commercials, product placement is a new, more hidden version of advertising. Many people have the mindset of ‘Well if they’re using it, it must be great! I should use it too!’ This is where we see sales skyrocket after products are placed in popular movies and TV shows. On the other hand, some researchers are beginning to question whether product placement may have a subliminal effect on certain people, also. For example, perhaps you don’t really notice th…