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Identify and analyse relevant issues specific to this branch, taking account of its location, products, pricing and market.  Do not consider Primark’s online offering. Ccritically apply PEST and consider:
•    Key environmental influences and their impact
•    Trends: cyclical, seasonal, continuous, erratic or combination?
•    The specific implications for Primark Drake Circus Branch Plymouth
Demonstrate awareness of the dangers of only producing a checklist and/or a ‘balance sheet’ snap shot in time.