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Although Malcolm Gladwell’s Blink does not explicitly lead the reader to take his observations and findings in a political context, the content of the book deals entirely with decision-making, a process that could not be more relevant to politics, whether on an individual voter level or the presidential level. The fact that people often make choices that do not align with their pre-supposed inclinations throws into doubt much of what political scientists believe about how and why certain decisions are made, decisions which, in a political environment, have extremely far-reaching implications.
One concept I find interesting, especially in a political context, is habituation. The idea that humans feel more comfortable in familiar settings, whether those settings be physical, emotional, spiritual or intellectual, is not a new one. However, the idea that humans stick to the so-called “beaten path”, whether it is beneficial or costly, is worth looking into when considering that this seemingly illogical resistance to change should theoretically manifest itself within any properly functi…
 
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