Pls answer the following question in short essay style equally and each questions need 550 word-answer. Because this paper is preparing for exam, reference is not needed. However, pls do apply both theories and case studies to each question.
1.Describe how the appraisal of resources and capabilities can be used to build and sustain competitive advantage and ‘superior profitability’. Illustrate with two examples of manufacturing companies.
2.With reference to Porter’s Value Chain describe how value added activities can lead to competitive advantage. Illustrate your answer with examples.
3.’A sense of organisational purpose is essential in strategic planning. ‘Discuss the use of mission, vision and value statements and use Sussex University to give examples.
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