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“It’s not what you say, it’s how you say it” (Luntz, cited in Scheufele and Tewksbury, 2007: 9).
Introduction
Agenda setting describes the ability of those in positions of power, such as the mass media and influential political leaders, to transfer salience to certain issues that they deem important, while pushing other issues that they deem less important to a lower priority and out of the public view. There is an abundance of literature on the agenda setting process, but it is mainly focused on agenda setting in the West. Therefore, this paper will look at agenda setting in China, which has a Communist government in power that likes to use the influence and control it has and likes to apply harsh censorship on the media and its content. “The Chinese mass media have served effectively in agenda setting to conduct positive propaganda for Party ideologies and policies (Li, Qin, & Kluver, 2003)” (Luo, 2012:1). It will look at whether the Chinese government is successful or not in using its control over the media to promote the issues it believes in. The purpose of this paper will …