In a multiproduct and/or multiservice organization, a marketing plan necessary for each individual product, product line, or service offered to the market. It is necessary, therefore, to ascertain overall company objectives of an individual product or service.
The Marketing Plan
Today’s marketer realizes that the market for a product generally contains several separate and distinct segments, with a particular brand selling best to only a single segment (or very few segments). Assume that a marketing research study has identified the segments within the marketplace, and make the assumptions necessary to answer the questions which follow.
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