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Mass media, over the years, has had a profound effect on American society, on its
culture, and on the individuals exposed to the media. Mass media is a form of socialization, having a long-term effect on each member of American society. While mass media targets the individual in short-term intervals, the overall influence on them has been established as the consumer moves from one impressionable age category to another. The long or short- term effects of mass media are separate and distinct when its role in America is evaluated. Mass media effects people differently because of varied amounts of exposure and formats.
Mass media has a socialization function in American society, in the culture, and on
individuals. Mass media has played a role of socialization in our society over the years:
Socialization is a long-term process that every human being undergoes as he or she becomes a functioning member of society. Socialization refers to the internalizing of all of the lessons from many sources concerning ways of behaving…
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