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Imagine that you have decided to form a ‘Shareholders Club’. This is an informal arrangement where you will contribute about £1,000 each to invest in equity shares of selected companies. You decide that it would be useful to compare three companies in which you are thinking of investing and to find out more about them. You are aware that they all produce an annual report and financial statements. You get hold of a copy of these documents, as you have read somewhere that they are intended to provide information useful for making economic decisions.
In order to provide a comparative analysis in a structured way, you decide to put together a report that will identify those issues that appear relevant to your investment decision. The report should include the group’s decision on whether or not to invest in any of the chosen companies, giving reasons for the decisions.
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