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Identify a real organisation and product to promote. You must then complete an Integrated Marketing Communications (IMC) Plan for that organisation.
Depending on the company you choose, you may have access to extensive information such as the company’s marketing strategy through
the company website and, possibly, annual reports and accounts. You may need to make assumptions, but these should be based on full
and sensible analysis of existing material such as advertising campaigns, case studies, journal articles and other media coverage.
You must demonstrate a high level of analytical skills and sound interpretation to justify your suggestions.
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