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Now that business is becoming global, it combined the whole economic, no matter you will accept or not, any countries, corporations and individuals can not stop this trend, what we can do is change ourselves to suit the globalization. As a multinational company, develop different markets have its necessity, and market development can be helpful for the development of the company.
In this report ,as the people working in this company, will analyse the differences between home country market and target country market, and help to choose the suitable market when company have willing to investing in a foreign country, the decision of the country which the company can invest in is China. In this report, will make analysis for Chinese market in economic environment, culture, marketing and human resource management, to prove its accessibility, and what risks the company will meet, then give some recommendations to escape or solve the problems.
For the decision of target market, will based on its profitability and expansibility, China is a country that has the number of population as 1…
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