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For this assignment, you are to research the environment surrounding the company of your choice, both at the macro- as well at the micro-level. For the external environment, the following two analyses should be performed: an industry-level analysis (Porter’s Five Forces), and a macro-level external environment analysis, such as the PESTEL (Political, Economic, Social, Technological, Environmental, and Legal) analysis.
Together, the data collected from these two analyses will help to determine how prepared the company is to face the main challenges of doing business in a globalized marketplace and staying competitive. Use instruments from your readings, class discussions, and specific evidence from scholarly sources to support your outcomes.
Directions:
In a 5–7-page report, complete the following:
 
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 ,Global Strategy Analysis—The External and the Internal Environments