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Essay: use the Annual report ratios(2013 &2014) analysis KPI and BSC Comparison of Latest year results with Previous year results for the WPP group(British multinational advertising and public relations company)
Essay: use the Annual report ratios(2013 &2014) analysis KPI and BSC Comparison of Latest year results with Previous year results for the WPP group(British multinational advertising and public relations company)
Introduction of the essay. (50 words)
1.Effective use of ratios for measuring each KPI.(100 words)
2. Balance Scorecard (BSC) from the usual 4 part (1.financial 2.customer.3.Internal processes.4.Innovation & Learning) and Evaluation of the uses of KPIs in assessing organisation performance.(500words)
2.1 BSC Development and Balance—A proficient and complete BSC has been developed.
2.2 BSC Objectives—-The objectives are entirely appropriate to lead to the overall achievement of the company goals identified earlier. They are justified throughout.
2.3 BSC KPI—-The KPI’s are entirely appropriate to measure achievements of the objectives.
2.4 BSC Targets and initiatives—The initiatives are feasible and entirely appropriate to achieve the chosen targets for the KPI.
2.5 The evaluation comprises a critical discussion that compares advantages and disadvantages of using KPIs in assessing organisation performance—The evaluation comprises a critical discussion that com- pares advantages and disadvantages of using KPIs in assessing organization performance.
3. Full discussion and explanation of all results—– All results are fully explained and critically discussed.(150 words)
4. Clear awareness of limitations of the techniques in general—-Limitations of the technique are clearly identified and critically discussed.(150 words)
5. conclusion(100 words)
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