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Discuss how firms may develop cost advantage and differentiation advantage.
a.Students should explain the two types of competitive advantage in terms of Porter’s generic strategies framework.
b.Better answers will identify and describe the drivers of cost advantage (e.g. economies of scale and learning, process improvement, etc.) and potential sources of uniqueness (e.g. product features and performance, complementary services, etc.).
This paper is preparing for exam, reference is not needed. However, pls do apply both theories and case studies to the question.
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