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Delivering on a value proposition demands constant improvement and innovation as competition changes over time along with evolving customers’ needs and wants. How an organization delivers is not only dependent on its ability to serve the market but also on how well it adapts and overcomes the challenges of its own structure, culture, incentives, and design. However, an organization may face many barriers that hinder its ability to overcome these challenges.
Using the module readings, online library resources, and the Internet, research operational barriers. Based on your research, address the following:
Write a 3–5-page paper in Word format. Apply APA standards to citation of sources.
Gopalakrishnan, S., Kessler, E. H., & Scillitoe, J. L. (2010). Navigating the innovation landscape: Past research, present practice, and future trends. Organization Management Journal, 7(4), 262–277. doi:10.1057/omj.2010.36 (ProQuest Document ID: 820961459)
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