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Critically apply the concepts, paradigms and techniques of corporate strategy to an applied international case and real international industry and corporate scenario. – the company chosen will be swedish retail company H&M
Hello there. This paper should be applied to H&M and should include following: Appraise and evaluate the role of strategy within H&M, Critically analyse and evaluate competitive advantage for MNE/TNCs, Demonstrate critical awareness of the ambiguous reliability of sources.-> A generic issue, likely to affect most industries and organisations, is the financial crisis of 2007-8 and the resultant disruption to economies and markets. Particular analysis and evaluation should be applied to the strategic response to this.
By evaluating H&M, things to also include: macro environment (such as the Pestle analysis), doesn’t have to be all aspects of the Pestle anlysis, just relevant ones. maybe link a few bits to Porter’s 5 forces…corporate strategies H&M are using..some internal factors..
This essay is all about strategic management of H&M and I would like you to answer the above mentioned issues and link them to the below mentioned issues (e.g. pestle…etc.).
 
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