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Choose FOUR print ads (which you have found on the Internet, in magazines or newspapers for one product category of your choice (for example, ice cream) that targets FOUR different target markets in the country that you are taking this unit. For each of the ads, write a description of what you think are the 3 demographic and 3 psychographic characteristics of the targeted market are. Justify your answer. (20 marks) (250 words per ad).Define and Explain Market Segmentation. Explain three Benefits organisations’ gain from market segmentation.
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