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Business to Business Marketing Case Study
Ask the average case-bred business school student about revolutionary marketers, and you’ll most likely hear about Amazon, Dell, and perhaps Saturn—all companies that turned industries on their ears by dumping the conventional business model and taking an entirely different approach. Some might mention IBM or Intel, two companies that transformed their businesses and successfully resuscitated their brands. But there’s a new case on the block, one so inspiring it may match the popularity and instructional value found in these other notable examples.
In the Beginning
The story of Deluxe Financial Services (DFS) has humble beginnings. Founded in 1915 in St. Paul, Minn., in a one room print shop with $300 in start-up funds, DFS today is a division of Fortune 1000 Deluxe Corporation, serving some 8,000 banks, credit unions, and financial services companies across America. The division’s all-consuming obsession and motto: printing paper checks “better, faster, and more economically than anyone else.”
While commendable, Deluxe’s focus on…
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…y management to start with a completely clean slate is truly something for the record books. Deluxe could easily have become yet another casualty of a shrinking and commoditizing industry, but instead it’s driving the future of the company and becoming the stuff of business legend.
Copernicus works with consumer and business to business marketing companies in a variety of industries. Click here for more on our approach to consumer marketing and business to business marketing.