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To start with, against the backdrop of growing economic globalization, the business in the East and the West has changed drastically with the times. Intercultural studies asserted that people from Western and Asian cultures are likely to misunderstand each other (Samovar & Porter, 1997). The East-West stereotype is more or less influenced by Payne’s static cultural worldviews (Said, 1978). In effect, the all-pervasive cultural fusion caused by globalization has narrowed down the differences between the Eastern and the Western bu…