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B Beautiful is thinking of doing a promotion to try and get more customers
so the company will be more known.B Beautiful – nail bar, specialise in
Jessica products. It is a medium sized shop located in the town centre
Promotion Activity
B Beautiful is thinking of doing a promotion to try and get more
customers so the company will be more known.
B Beautiful – nail bar, specialise in Jessica products. It is a medium
sized shop located in the town centre. The company has come up with an
idea which they will hope to interest more clients.
Types of promotion:
· Informative advertising- the highest spender, this is the
Government. Most of this advertising is aimed at giving information to
the public. New businesses like mine also have to inform customers
that a new business wants to serve them.
· Persuasive advertising- Designed to persuade the public to buy a
particular product e.g. Nail products
· Sales promotion- this is including discounts coupons, free offers
competitions, demonstrations and displays.
· Direct marketing- addressed mailing and telephone
B Beautiful have decided to do a sales promotion where clients have a
basic manicure (priced at £24.00), they get a Jessica nail varnish at
retail price of just £4.65. With this offer they can buy up to however
many nail varnish’s they wish.
The promotion will be set 1st Dec-3rd Jan 2005 as this will convince
more clients to come as it being Christmas and New Year period. A
perfect Christmas gift or even to have lovely manicured nails for the
special occasion.
The costing for the promotion has been carefully worked out.
The costing of the products is as follows:
Products
Price
Nail Varnish
£4.65
Base coat
£4.65
Top Coat
£5.15
Cuticle Cream
£8.53
Cuticle Oil
£5.90
Nail Varnish Remover
£2.40
Hand Cream
£5.70
Pack of Files
£2.95
Total
£39.93
40 treatments cost B Beautiful:
Costs
40 Treatments formed
Cost for Salon Per Treatment
One Treatment
£1.00
Therapist
£5.00
Total
£6.00
£24.00-£6.00
Profit Per Treatment
Profit
£18.00
20 treatments cost B Beautiful:
Costs
20 Treatments formed
Cost for Salon Per Treatment
One Treatment
£2.00
Therapist
£5.00
Total
£7.00
£24.00-£7.00
Profit Per Treatment
Profit
£17.00
Ways B Beautiful can advertise include:
· Television
· Posters/leaflets
· Local radio station
· Back of bus tickets
· Internet
· Teletext
· Shop windows· Local papers
· Offers/vouchers
The methods B Beautiful could probably afford and what would be the
most effective are:
· Local paper
· Bus ticket
· Leaflets/flyers
· Poster
· Vouchers
Printed Leaflets
—————-
I have done some research on “flyers” for 1/3 A4 flyers (99 x 210mm),
which are printed out in full colour. All the flyers are printed out
in 250gsm gloss card. The printing company has different options to
choose from e.g. Quantity.
Quantity Full colour front, Full colour front, Full colour
Unprinted back Black on back front and back
1,000 £129 £179 £219
2,000 £149 £189 £229
5,000 £189 £199 £239
10,000 £219 £229 £249
25,000 £459 £559 £597
50,000 £719 £729 £749
100,000 £1,299 £1,399 £1,499
250,000 £2,999 £3,099 £3,199
All of the above prices do not include VAT.
From the research on flyers I found that the prices are reasonably
cheap. If this is the best option to advertise, I would have to think
of a very good way in how to make the flyer interesting. Maybe putting
a voucher on the back of the flyer offering “half price nail varnish
when you bring this voucher”. Doing this voucher offer should
hopefully stop people from discarding the flyer in the bin. I also
thought using big bold and bright colours to get the readers
attention.
Way flyers can be used:
· Post them through doors