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Business Development
Career Overview:
Business development—or “biz dev,” as insiders call it—is all about growing your company’s bottom line. The job of the business development professional is typically to identify new business opportunities—whether that means new markets, new partnerships with other businesses, new ways to reach existing markets, or new product or service offerings to better meet the needs of existing markets—and then to go out and exploit those opportunities to bring in more revenue.
Business development is a cousin of marketing and sales, and even when an organization doesn’t have a stand-alone business development department, or professionals with the phrase “business development” in their job titles, you can bet that folks in one or both of those departments are handling business development responsibilities. You can find business development jobs in all industries—at everything from tech start-ups to huge pharmaceutical companies. What the work entails, exactly, depends on how established a company is and what its business model is.
What You’ll Do: