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Business Development in a Global Market
Developing a business opportunity or introducing a new product into the global market place is a risky business at the best of times. Strong and precise business strategies along with extensive market research are the keys for developing a successful global enterprise. This essay will cover the core fundamentals required to best enter the global market while minimizing the risks. Core fundamentals include, indentifying potential markets, product competition, risks involved, future growth potential, entry strategy and costs involved to enter the market place.
When identifying potential markets we must consider the benefit, risks and costs associated with each market. There are several questions that need to be asked. The first one being, what is the political stability and economic growth rate of the country. This will determine how high the risks are to enter and the future profitability of the market. In less developed nations you will find the risks are greater, the costs may also be greater as there is likely to be less infrastructure,…
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