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…ored. The integrity of a business and its users is vital to the overall success of the business as a whole. Journalism is a prime example of a business that can thrive or fail as a direct consequence of the use or lack of use of a code of ethics along with a plan for quality assurance. Businesses should be held accountable as to the integrity of its product and penalized for failure to adhere to a collective code of ethics for the market.
Code of Ethics. (2008) retrieved November 2, 2008 from http://www.spj.org/ethicscode.asp