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The concept of a two-sport or multi-sport athlete enormously filters the list of great athletes throughout history and, if used as a measuring rod, leaves us with the best of all time: Bo Jackson. “Bo Jackson is not known in Spain, despite starring in Bo Knows Nike brand campaign that remains today, the most successful of the multinational” (Williams). “In these famous ads, which have Jackson first playing football and baseball, two sports that are professional, he then tries his luck at basketball with Michael Jordan, tennis with John McEnroe, ice hockey with Wayne Gretzky and track and field with Sea and Decker” (Williams). The first ad was so successful that Nike decided to produce more ads featuring Bo Jackson as the “all-star athlete”. These new ads featured him playing and participating in cycling, football with Welshman Ian Rush, who are professional athletes, cricket, surfing, weightlifting, and horse riding. Nike used Bo Jackson’s athletic abilities to form a gold mine “The first athlete in history to be selected as an All Star in two different sports” (Askew). Bo Jackson’s …
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