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The sole purpose of this report is to present a SWOT analysis of Retail Zoo’s Boost Juice bar’s also known as Boost, and from the analysis, to make recommendations for further future success for Boost. The report is based on multiple sources such as industry reports as well as company reports and boost’s own website and so on. The findings of this report demonstrate that Boost’s performance has been relatively successful since its launch, however through this report there has been some opportunities identified that may further expand the business in the near future, by building new strategic alliances with leading nutrition groups, new food menus to compete with its fast food market and a build on its current options into stores and supermarkets.
Since its launch by retail Zoo in 2000, Boost juice has grown to fill a significant niche in the market for fresh and healthy fast food. Due to the success, Boost juice were able expand into many overseas markets. Boost Juice was able to find a gap in the market, finding a consumer demand for the healthier alternative to the fast food m…
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